Getting Ready Clairity Click-it: Nonprofit Links + Free Resources
As you’re planning ahead, and readying your year-end fundraising initiatives, take a little time to think about your communication delivery mediums. Not to mention your message content. Are you reaching the right audiences, and making it easy for them? Are you sharing messaging that’s relevant to your constituents, and also authentically you? Take some inspiration… The post Getting Ready Clairity Click-it: Nonprofit Links + Free Resources appeared first on Clairification.
As you’re planning ahead, and readying your year-end fundraising initiatives, take a little time to think about your communication delivery mediums. Not to mention your message content. Are you reaching the right audiences, and making it easy for them? Are you sharing messaging that’s relevant to your constituents, and also authentically you?
Take some inspiration from the inimitable Seth Godin:
On the West Side Highway in Manhattan, there’s currently a billboard for some sort of placebo supplement. In the corner is a QR code for more information.
Unless the person in the passenger seat has a telephoto lens on their phone, there’s no way in the world that this is going to work.
My late friend Jay Levinson said that the most effective billboard would say, “FREE COFFEE, NEXT EXIT.” A call to action, relevant to the viewer, easy to see and understand.
Actual billboards are a whole category of media, but now we’re surrounded by a new kind, a smaller, more evanescent and common one: Social media posts. You might see a thousand of these a day.
Social media began as text updates from one human to another, but thanks to photo sharing, some of the posts have become something else entirely. A chance to create consistent, actionable and clear reminders of what you are and what you stand for.
But keeping Jay’s edict in mind, they work best when they’re about the viewer as much as they are about you. They work better when they can be seen and understood from a distance. And they work better when they “sound like you.”
I publish the Clairity Click-it to offer all kinds of resources for all kinds of nonprofit consumers. Whatever your role, you’ll find something in this issue to nourish you. So, start digging through the curated content from across the web. I hope it will make your job easier, and more fulfilling. There’s lots to get curious about!
As always, a big thank you to my sponsor, Bloomerang, for making it possible for me to spend the hours of time hunting, gathering and choosing the resources I believe will be most useful to you.
It is my sincere pleasure and honor to help you find the ideas, strategies, templates and tools you need to make our world a better place.
Thank you for doing your vital work, and making our world a better place,
Claire
P.S. Please scroll down to see all my Clairification School sponsors who enable me to offer enrollment in ‘Clairification School at an affordable price. For a modest $100/year donation you get all my new blog articles, exclusive monthly tips, bonus e-guides, templates and worksheets, course and product discounts, and access to archived posts, webinars, and podcasts. I am deeply appreciative for your support! [If the enrollment fee is a hardship, please email me and we’ll work it out.]
Clairity Click-it, Your Nonprofit Ticket to…
The post Getting Ready Clairity Click-it: Nonprofit Links + Free Resources appeared first on Clairification.
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